NovaLex Consulting
professional services

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Strategy development Service

Description

NovaLex has developed effective strategies through its proprietary method of identifying unique points-of-difference for companies.

Experience

E

Building a Mission that Motivates Performance

E

Innovation-Driven Strategy for Higher Profit

Brand image development / positioning focus Service

Description

NovaLex’ brand architecture work reveals opportunities to distinguish brands and make them top-of-mind among customers.

Experience

E

Brand Image Development: Repositioning a Brand to Regain Market Share

Business development Service

  • Growth blueprint
  • New product conception & development
  • Innovation-based stage-gate management

Description

NovaLex has a proprietary new business development method that uniquely infuses innovation into the process resulting in a wealth of new product or service concepts.

Experience

E

Planned Innovation for Revenue and Profit Growth

Pricing optimization Service

Description

NovaLex uses a demand-based approach to pricing to optimize not only an ideal ‘center-point’ price but also an acceptable range of price for localization purposes.

Experience

E

Building a Pricing Model to Maximize Share and Margin

Target definition / clarity Service

Description

NovaLex utilizes a database containing more than 100,000 datapoints on every adult in the US resulting in the ability to define the target to a much larger degree but also to actually size the market of high potential customers.

Experience

E

A Laser-Focus on Target Audiences to Drive ROI

Marketing investment / media optimization Service

Description

NovaLex’ database work allows for the precise definition of media consumption by target segment yielding unprecedented ROI on media investment.

Customer product – service experience design & optimization Service

Description

Few companies actually measure the experience the customer has with their products or services. NovaLex assesses the high impact touch points to effectively manage customer satisfaction / Net Promoter Scores.

Experience

E

Engineering a Customer Experience to Drive Satisfaction and Repeat Business

Organizational development – marketing team optimization Service

Description

NovaLex has a unique approach to organizing that provides extraordinary responsiveness between Management initiatives and frontline response.

Experience

E

Organizational Development: Building a Team that Yields High Performance