09 — Firm Credibility & Leadership
About NovaLex &
Leadership
NovaLex is a boutique advisory practice founded on a single conviction: strategic misalignment — not poor execution — is the primary constraint on revenue growth. We design the architecture that closes that gap.
Doug Foster is Principal and CEO of NovaLex Consulting — a seasoned executive with C-suite experience from start-ups to Fortune 100 enterprises.
Doug began his career at J. Walter Thompson (WPP), rising to Senior Vice President. He served as 7-Eleven’s first CMO and held other CMO posts before founding NovaLex — an AI-data-driven strategic advisory firm serving a range of B2C and B2B enterprises.
Areas of Expertise
- Foresight / Strategic Planning
- Creative Branding & Public Relations
- Market Research
- Customer Experience Design
- Pricing Optimization
- New Product Development & Innovation
- Advanced Martech & AI-Driven Strategy
Recognition
Six EFFIE Awards
American Marketing Association — marketing effectiveness
Cannes Film Festival Gold Lion
Marketing creativity “One of the most innovative marketing campaigns ever created.” Strategic Marketing Management B.S., Liberal Arts / Engineering · Class President
Education
Harvard Business School
U.S. Naval Academy
Trustee, U.S. Naval Academy Foundation
“NovaLex was founded on a simple conviction: the gap between strategic intent and revenue outcome is almost always an architecture problem. Not a talent problem. Not a budget problem. An architecture problem. We fix that.”
