Target Buyer Definition

Precision to Drive Higher Response
Schedule A Consultation

How well do you know your audience?

Do you know them well enough to minimize cost while generating response in all your communications?


A financial services firm was attempting to define their target audience more clearly to improve ROI on their marketing communications. Specifically, they needed a target buyer definition for both business-to-business (B2B) and business-to-consumer (B2C) audiences.


NovaLex employed a proprietary database tool to determine not only the size of the target audience but also the:


    Demographic and lifestyle information


    Psychographic information (motivating attitudes using some 7,000 attitudinal measures)


    Exact media consumption.

    Further, this target market research was accomplished on a segmented basis so different messaging could be deployed by segment, addressing each group’s motivation with an actionable goal of driving higher response and impact.