Healthcare Marketing

Healthcare Marketing Success in Challenging Market — New Strategies for DTP / DTC
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NovaLex team members have delivered healthcare marketing solutions for concerns across a variety of segments with a focus on developing strategy, implementing new product development programs, forming marketing alliances and developing promotional campaigns that span direct-to-physician (DTP) and direct-to-consumer (DTC) channels.

NovaLex has delivered healthcare marketing plans throughout a challenging regulatory environment to generate record double-digit growth in the midst of volatile downward trending markets. The key driver is an extensive analytic database that provides exceptionally rich profile of prospective patients:

NovaLex has had particular success in creating consumer campaigns that significantly lift both direct response as well was brand image. DTP programs have included unique tactics surrounding patient outcome, providing visibility to the caregiver and elevating the brand in the process.

Is your company growing despite market turmoil and regulatory challenges?