What is Branding and Why Does it Matter in 2024?

What is Branding and Why Does it Matter in 2024?

The Evolution of Branding Tracing the Shifts in Branding Strategies Over Four Years In the ever-evolving landscape of business and marketing, branding has undergone a metamorphosis, especially in the past four years. Originally, branding was akin to marking cattle, a...

What is Pricing Optimization: A Comprehensive Guide

What is Pricing Optimization: A Comprehensive Guide

In today's competitive market, understanding and implementing pricing optimization can significantly impact your business's bottom line. This guide aims to demystify the concept and offer practical steps to harness its power for your business. Understanding Pricing...

The Impact of Automation on Your Job

The Impact of Automation on Your Job

Will your job succumb to automation? At NovaLex Consulting, we’re constantly evaluating demographic data and trends for our clients’ targeting and business opportunities. Among the more interesting trends is the potential demographic change from the impact of...

NEW — 4-Pillars for Digital Strategy

NEW — 4-Pillars for Digital Strategy

The year was 1969. The Apollo 11 mission captured and held the attention of millions around the world as the U.S. embarked upon the world’s first-ever manned landing on the moon. Part of this mission—something that would become routine and tolerable over the...

Why Customer Journey Mapping Doesn’t Work

Why Customer Journey Mapping Doesn’t Work

The “Amazon” Before Amazon It was the ultimate social media marketing force of the twentieth century—the Amazon of its day. Starting in 1888, the Sears’ catalog had become known as “the consumer’s bible” across the mail order industry by 1906, influencing the...