NovaLex principals combine nearly 85 years of experience in top leadership roles, including C-level positions with Fortune 100, 1500 sized companies as well as start-ups and emerging growth enterprises.
Members work as independent marketing consultants and bring a breadth of experience to clients through a collaborative approach. Engagements can be tailored to meet long term needs, project-based assignments or even provide an experienced consultant for temporary assignments (including temporary CMO assignments).
Core competencies center on:
- Strategy and business development
- Buyer profiling – audience definition
- Marketing (all aspects of the ‘4-P’s’ – product development, pricing, promotion, distribution)
- Organizational development for marketing
NovaLex team members have worked on a host of client businesses including some of the leading brands in America and internationally: