How We Work: New Marketing Technology to Improve Customer Response

NovaLex, Latin for “New Plan” or loosely, “Innovation Plan” is a new format consulting firm designed to create a better customer connection, efficiently driving revenue, margin and brand preference.

Precision Consulting, as it is known, is a technique that creates a marketing ‘fulcrum effect’. It acts to improve customer response through the use of two disciplines:

  • A proprietary targeting method using a patent-pending database tool which identifies the exact audience (including true audience size) and
  • A Deep Engagement Marketing methodology which determines: 1) motivating attitudes and, 2) exact media usage of the consumer

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