NovaLex, Latin for “New Plan” or loosely, “Innovation Plan” is a new format consulting firm designed to create a better customer connection, efficiently driving revenue, margin and brand preference.
Precision Consulting, as it is known, is a technique that creates a marketing ‘fulcrum effect’. It acts to improve customer response through the use of two disciplines:
- A proprietary targeting method using a patent-pending database tool which identifies the exact audience (including true audience size) and
- A Deep Engagement Marketing methodology which determines: 1) motivating attitudes and, 2) exact media usage of the consumer