New Retail Segmentation Strategies to Maximize Traffic and Profits.

To fully optimize traffic and profit, marketing must often address multiple customer segments. The NovaLex approach is based on a unique targeting technology which identifies the highest value customer segments in a given retail-trading-zone. The result is to identify multiple opportunities to minimize marketing investment while driving greater traffic counts and profits:

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NovaLex team members have a breadth and depth of experience in retail. Their expertise spans a number of disciplines:

  • Brand image development
  • Product assortment rationalization
  • Private label work
  • Product pricing, naming and packaging
  • Store layout and design
  • Visual merchandising
  • Consumer promotion
  • Public relations (including community relations)
  • Internal communications programs
  • Local store marketing and grand openings
  • Customer experience design and engineering

The areas of expertise above have been applied to numerous retail concepts from high-end services to high-traffic, low-margin convenience stores to specialty retail.

The work in audience analytics has created a ‘blueprint’ for growth and promotional cost savings.

Is your brand optimized across all customer touch points?

Are you optimizing margins in all facets of your retail business?

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