Retailers

New Retail Segmentation Strategies to Maximize Traffic and Profits.
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To fully optimize traffic and profit, marketing must often address multiple customer segments. The NovaLex approach is based on a unique targeting technology which identifies the highest value customer segments in a given retail-trading-zone. The result is to identify multiple opportunities to minimize marketing investment while driving greater traffic counts and profits:
NovaLex team members have a breadth and depth of experience in retail. Their expertise spans a number of disciplines:
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Brand image development
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Product assortment rationalization
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Private label work
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Product pricing, naming and packaging
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Store layout and design
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Visual merchandising
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Consumer promotion
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Public relations (including community relations)
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Internal communications programs
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Local store marketing and grand openings
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Customer experience design and engineering
The areas of expertise above have been applied to numerous retail concepts from high-end services to high-traffic, low-margin convenience stores to specialty retail.

The work in audience analytics has created a ‘blueprint’ for growth and promotional cost savings.

Is your brand optimized across all customer touch points?

Are you optimizing margins in all facets of your retail business?