New Retail Segmentation Strategies to Maximize Traffic and Profits.
To fully optimize traffic and profit, marketing must often address multiple customer segments. The NovaLex approach is based on a unique targeting technology which identifies the highest value customer segments in a given retail-trading-zone. The result is to identify multiple opportunities to minimize marketing investment while driving greater traffic counts and profits:
- Brand image development
- Product assortment rationalization
- Private label work
- Product pricing, naming and packaging
- Store layout and design
- Visual merchandising
- Consumer promotion
- Public relations (including community relations)
- Internal communications programs
- Local store marketing and grand openings
- Customer experience design and engineering
The areas of expertise above have been applied to numerous retail concepts from high-end services to high-traffic, low-margin convenience stores to specialty retail.
The work in audience analytics has created a ‘blueprint’ for growth and promotional cost savings.
Is your brand optimized across all customer touch points?
Are you optimizing margins in all facets of your retail business?