NovaLex team members developed a comprehensive organizational plan for a healthcare company, empowering it to grow from $400M to $1B. The design followed the process, expanding the role of marketing from a single-focus, promotionally oriented department to a broader team with R&D and new product development capabilities.
For a large retailer, the organization was uniquely designed to enhance the marketing communications efficiency, support the CEO in his need to get closer to the frontline personnel and implement initiatives in a more responsive manner.
Externally, on the agency side, a network-of-agencies concept was designed and implemented using a single agency holding company but drawing upon multiple agencies of the same discipline who competed for major assignments. The impact was significant, raising the quality of the creative output from the agencies while controlling agency cost.
For internal communications, a network of “influentials” was established, identifying key employees who were strong performers and respected by others. Internal communications and initiatives would flow from the Executive Committee and CEO to this group first, followed by a general release of information. The result was to create a network that seeded and quickly solidified action around initiatives.
Each of these actions led to a higher-impact team and improved productivity and performance.
