Author Archives: Doug

NEW — 4-Pillars for Digital Strategy

Dark Side of the Moon

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Why Customer Journey Mapping Doesn’t Work

Customer Journey Mapping – Why It Fails

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Customer Journey Mapping Is a Strategic Imperative: What You Need to Know Now

Customer Journey Mapping – More Than Tracking Touchpoints

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Why operations disciplines are a strategic imperative for marketing success

  “Business has only two functions – marketing and innovation.“ Peter F. Drucker  “How can this be true?” exclaimed an operations colleague of mine. “You’d think the only thing that’s important in a company is marketing!”  It’s easy to misinterpret more »

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