In the realm of business, strategic planning is the process of defining a company's direction and making decisions on allocating its resources to pursue this direction. It's about laying out a blueprint for how the company will achieve its goals and objectives over a...
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The Real Difference Between Mission and Vision and Why It Matters
Understanding the Basics In the dynamic tapestry of business strategy, mission, and vision statements serve as the warp and weft, interlacing to define an organization's core identity and aspirational horizon. What is a Mission Statement? A mission statement...
What is Branding and Why Does it Matter in 2024?
The Evolution of Branding Tracing the Shifts in Branding Strategies Over Four Years In the ever-evolving landscape of business and marketing, branding has undergone a metamorphosis, especially in the past four years. Originally, branding was akin to marking cattle, a...
What is Pricing Optimization: A Comprehensive Guide
In today's competitive market, understanding and implementing pricing optimization can significantly impact your business's bottom line. This guide aims to demystify the concept and offer practical steps to harness its power for your business. Understanding Pricing...
Harnessing the Power of Customer Conversations in Content Strategy
Understanding and meeting customer needs is the cornerstone of successful content marketing. A while back we spoke about the role of market research in creating effective content. Direct customer interviews serve as an invaluable instrument in this process,...
3-Approaches to Content Marketing Content Development: Which One is Most Effective?
Content marketing is a strategic marketing approach that focuses on creating, distributing, and promoting valuable, relevant, and consistent content to attract, engage, and retain a clearly defined audience with the ultimate goal of driving profitable customer action....
The Impact of Automation on Your Job
Will your job succumb to automation? At NovaLex Consulting, we’re constantly evaluating demographic data and trends for our clients’ targeting and business opportunities. Among the more interesting trends is the potential demographic change from the impact of...
NEW — 4-Pillars for Digital Strategy
The year was 1969. The Apollo 11 mission captured and held the attention of millions around the world as the U.S. embarked upon the world’s first-ever manned landing on the moon. Part of this mission—something that would become routine and tolerable over the...
Why Customer Journey Mapping Doesn’t Work
The “Amazon” Before Amazon It was the ultimate social media marketing force of the twentieth century—the Amazon of its day. Starting in 1888, the Sears’ catalog had become known as “the consumer’s bible” across the mail order industry by 1906, influencing the...
Customer Journey Mapping Is a Strategic Imperative: What You Need to Know Now
As product and service categories have commoditized through universal access to capital, technology, talent, and rapid logistics, it’s no surprise that many hold the customer experience as the last bastion of differentiation. Tiffani Bova, Gartner Vice President and...