Category Archives: White Papers

NEW — 4-Pillars for Digital Strategy

Dark Side of the Moon

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Why Customer Journey Mapping Doesn’t Work

Customer Journey Mapping – Why It Fails

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Customer Journey Mapping Is a Strategic Imperative: What You Need to Know Now

Customer Journey Mapping – More Than Tracking Touchpoints

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Precision Consulting Defines a New Marketing Strategy

Marketing Strategy 2.0: Leveraging emerging technology to create a marketing “fulcrum effect” for emerging growth to medium-sized companies. Part I – January 2013 The Precision Point Many companies presently utilize a trial-and-error methodology in understanding what is behind the 20 more »

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