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Schedule A ConsultationThe Impact of Automation on Your Job
Will your job succumb to automation? At NovaLex Consulting, we’re constantly evaluating demographic data and trends for our clients’ targeting and business opportunities. Among the more interesting trends is the potential demographic change from the impact of...
NEW — 4-Pillars for Digital Strategy
The year was 1969. The Apollo 11 mission captured and held the attention of millions around the world as the U.S. embarked upon the world’s first-ever manned landing on the moon. Part of this mission—something that would become routine and tolerable over the...
Why Customer Journey Mapping Doesn’t Work
The “Amazon” Before Amazon It was the ultimate social media marketing force of the twentieth century—the Amazon of its day. Starting in 1888, the Sears’ catalog had become known as “the consumer’s bible” across the mail order industry by 1906, influencing the...
Customer Journey Mapping Is a Strategic Imperative: What You Need to Know Now
As product and service categories have commoditized through universal access to capital, technology, talent, and rapid logistics, it’s no surprise that many hold the customer experience as the last bastion of differentiation. Tiffani Bova, Gartner Vice President and...
Why operations disciplines are a strategic imperative for marketing success
"A business has only two functions..." Why operations disciplines are a strategic imperative for marketing success “Business has only two functions – marketing and innovation.“ Peter F. Drucker “How can this be true?” exclaimed an operations colleague of mine. “You’d...
Precision Consulting Defines a New Marketing Strategy
Marketing Strategy 2.0: Leveraging emerging technology to create a marketing “fulcrum effect” for emerging growth to medium-sized companies. Part I - January 2013 The Precision Point Many companies presently utilize a trial-and-error methodology in understanding what...