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Schedule A ConsultationWhy operations disciplines are a strategic imperative for marketing success
"A business has only two functions..." Why operations disciplines are a strategic imperative for marketing success “Business has only two functions – marketing and innovation.“ Peter F. Drucker “How can this be true?” exclaimed an operations colleague of mine. “You’d...
Precision Consulting Defines a New Marketing Strategy
Marketing Strategy 2.0: Leveraging emerging technology to create a marketing “fulcrum effect” for emerging growth to medium-sized companies. Part I - January 2013 The Precision Point Many companies presently utilize a trial-and-error methodology in understanding what...