The Impact of Automation on Your Job

The Impact of Automation on Your Job

Will your job succumb to automation? At NovaLex Consulting, we’re constantly evaluating demographic data and trends for our clients’ targeting and business opportunities. Among the more interesting trends is the potential demographic change from the impact of...

NEW — 4-Pillars for Digital Strategy

NEW — 4-Pillars for Digital Strategy

The year was 1969. The Apollo 11 mission captured and held the attention of millions around the world as the U.S. embarked upon the world’s first-ever manned landing on the moon. Part of this mission—something that would become routine and tolerable over the...

Why Customer Journey Mapping Doesn’t Work

Why Customer Journey Mapping Doesn’t Work

The “Amazon” Before Amazon It was the ultimate social media marketing force of the twentieth century—the Amazon of its day. Starting in 1888, the Sears’ catalog had become known as “the consumer’s bible” across the mail order industry by 1906, influencing the...

Precision Consulting Defines a New Marketing Strategy

Precision Consulting Defines a New Marketing Strategy

Marketing Strategy 2.0: Leveraging emerging technology to create a marketing “fulcrum effect” for emerging growth to medium-sized companies. Part I - January 2013 The Precision Point Many companies presently utilize a trial-and-error methodology in understanding what...